Meet the Team

A man with a beard and mustache smiling, wearing a black T-shirt with text, sitting with arms crossed, in front of a dark background.

Michael Jones

Co-Founder & Head Strength Coach

Michael is a credentialed Starting Strength Coach with over a decade of experience spanning collegiate athletics, private coaching, and high school strength and conditioning. He has coached athletes and everyday lifters across a wide range of backgrounds, with one goal: making people stronger, more capable, and harder to break.

A woman running in a marathon, wearing sunglasses, a beanie, a water bottle holder, and a blue race bib with the number 1856, participating in the BMW Dallas Marathon held from December 14th, 2025 in Dallas, Texas.

Sarah Jones

Co-Founder & Human Performance Coach

Sarah is a certified personal trainer, nutrition and menopause coach, and Canadian Army veteran. She specializes in metabolic conditioning and hybrid performance, helping athletes of all ages develop the strength, endurance, resilience, and capacity to perform across disciplines—and beyond them.

Available for leadership keynotes and speaking engagements. Contact us for rates and availability.